[View original](https://www.logodesignlove.com/yakitoriya-logo)

![Yakatoriya logo](https://www.logodesignlove.com/wp-content/uploads/2026/06/yakatoriya-logo-01.jpg)

This illustrative logo for a chain of Japanese restaurants caught my eye. It was designed by Egor Zhgun of [Art. Lebedev Studio](https://www.artlebedev.com/) in 2014. The studio’s case study dates back a while but you can catch that [here](https://www.artlebedev.com/yakitoriya/identity/).

![Yakitoriya logo meaning](https://www.logodesignlove.com/wp-content/uploads/2026/06/yakitoriya-logo-rationale-01.jpg)

The triple meaning makes the design — the chopsticks in hand, the red-crowned crane, and the rising sun. The crane is a Japanese symbol of longevity and good fortune, so it hints at the culture without clichés like the torii gates or cherry blossom. Set against the Hinomaru disc, it’s a lovely, memorable mark.

![Yakitoriya logo signage](https://www.logodesignlove.com/wp-content/uploads/2026/06/yakitoriya-logo-signage-01.jpg)

![Yakitoriya logo signage](https://www.logodesignlove.com/wp-content/uploads/2026/06/yakitoriya-logo-signage-02.jpg)

![Yakitoriya logo signage](https://www.logodesignlove.com/wp-content/uploads/2026/06/yakitoriya-logo-signage-03.jpg)

Founded in Moscow in 1995 by Artemy Lebedev, [Art. Lebedev Studio](https://www.artlebedev.com/) is one of Russia’s best-known design firms, working across graphic design, identities, industrial design, wayfinding, typefaces and more. The studio sums up its approach as simple, elegant, logical solutions that stay true to the intended meaning. The Yakitoriya logo do.

Spotted via [DaVinci](https://x.com/BiancoDavinci) on X.